I came across an interest post from Soshable that went over a few tips that you can employ to get your story to the front page of Digg, Propeller, Reddit, Mix, etc. I tend to use these site for the back links they give in addition to finding some interesting stories so I never really gave much thought to getting to the front page.
After reading the article, I may give it a try. They process doesn’t seem difficult, just time consuming. I don’t hold high regard for the quality of the traffic as I have yet to hear of someone make a lot of money from the traffic they received as a result of a front page listing. Do you know anyone?
Oh well, I’ll try it just to have bragging rights and hope that I am pleasantly surprised by a rush of sales.
The concept of “moving the free line” is not a concept new to business but it has become an increasingly important one in our interconnected age. So much so that your prospects are becoming accustomed to having marketers give them stuff. It is quickly moving to the point where you need to give something away just to be competitive.
Brad Fallon, of Stompernet, recently did a video explaining what it meats to “move the free line” in your business. It may seem counterintuitive that you have to give something away in order to make money but take a few minutes to check it out for yourself. Once you’ve watched it, think of ways that you can give away as much stuff as is rational to give so that you can inflate your sales funnel with new prospects.
If you don’t have a very good sales funnel, then work on that first so that you have a good process to send people to begin with.
Tags: moving the free line, brad fallon, sales funnel, back end products
One of the things that I hope to eliminate from my vocabulary this year is the whole thing about an “Internet Business”. I first heard Dan Kennedy refer to the internet as simply a marketing channel, which is exactly what it is, a channel.
Too often people get a marketing channel confused with a business type, I was guilty of this as well. Think of the other marketing channels available and add the word ‘business’ to the end such as a TV business or a Radio Business, etc. Sounds silly unless you control the airwaves of course.
Tommy from Planet Bluto put it better when he said that there is no such thing as an internet business and I agree, check out the post here because he explains it a lot better than I can.
Search Engine Optimization should be should be one of the pillars of any online marketing campaign. Positioning yourself at the top of the search engines not only gives you traffic but it also gives you a branding effect as more people see your site.
SEO has always been, for some, too difficult to learn and implement. I can understand that because I waded through a lot of bad information, myself, on the path of learning how to get number 1 rankings for just about anything I wanted.
There are a lot of assumptions that are completely wrong that get passed around like they’re gospel when in reality, no one tests these assumption to see if they are valid! Maybe they heard something in a forum, maybe from a conference call with a PPC expert saying how “hard” SEO is either way they are WRONG!
Test everything!
One gentleman that I have a lot of respect for is an avid tester. If you read his blog, which I suggest that you do, you would get a birds eye view of many of the assumptions he test and subsequently blows out of the water. The person I am referring to is Jon Leger of Instant Article Wizard fame (among others).
He is releasing a report called Search Engine Myths Exposed. While the name of the report is a bit cheesy, the information it contains is hard hitting. Some of the Myth’s he smacks down are:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Now I’ve been doing SEO for over 3 years now and have tested lots of stuff in lots of markets. Occasionally I delve into the internet marketing arena to do some testing and the first thing that I tend to do is ignore what the herd is saying and doing. Dan Kennedy said it the best when he mentioned that he looks at what the crowds do and do the exact opposite!
Search Engine Myths Exposed lets you be that contrarian, that lone dissenting voice that will lead you down the less traveled path to the money you are looking to make online.
So go ahead and head on over and sign up to get the free preview chapter. There is no obligation to buy anything. Oh, did I mention that the full report is also free?
Later
Tags: search engine myths exposed, search engine optimization, seo, jon leger
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