Product Launch Formula [1:59m]: Play Now | Play in Popup

Back in October, I wrote a post about product launch season being in full swing. What a lot of people don’t know is why October is one of the biggest months for product launches. A number of years ago Jeff Walker began studying the elements behind creating the momentum needed to have tremendous sales of your product out the gate no matter the size of your list, or if you even had one!

Since then, all the gurus you hear about today have taken his formula to create multi-million dollar business. John Reese, Mike Filsaime, Frank Kern, Rich Schefren, etc. have seen their fortunes increase dramatically due to their exposure to Product Launch Formula.

Recently, Jeff had taken his coveted formula off the market to the dismay of many people but rumors had spread that a new and improved version was in the works. Since the first Product Launch formula came out the internet landscape changes dramatically. With the onslaught of “Web 2.0″ sites and the social revolution taking control of the net it was time to introduce new elements to the mix.

Now I don’t want to give to much away but click here to check out a video of a man that went from food stamps to over $100,000 a year selling board games and how a woman launch a product to the tune of $140,000 with a list of only 800 people!

Jeff Walker has put together a helluva system with PLF and amongst all the hype of all the launches that have come down the pike, this is one of the few that cut through the clutter. So go ahead and check out the video and see for your self.

Tags: Jeff Walker, product launch formula, internet marketing

I just came across a post from Dan Theis about an email he got from Google about a new feature they will be adding called “Automatic Matching”. In essence, this is Google keeping it’s promise to “Do No Evil” by making sure you spend every last dime in your budget on keywords you never wanted to target in the first place.

They use their almighty algorithm to find terms that are related to the ones you are bidding on that you may have missed and just start showing your ads on them if you have room in your daily budgets to do so. So altruistic of Google to help me by automatically switching on a feature that will automatically spend my money for me. Check out this other shocking revelation from Don @ SERPzone. What would I do without them?

Ok, let me send this question to the Googleplex. Do you really want to help me? Really, do you? Okay, get closer to your screen, cuz I gotta suggestion. . . JUST MAKE A RECOMMENDATION!!!! Why in the world would I want you to start spending my money without my direct consent? If I miss a keyword that works then it is MY FAULT for missing it. You know what. . . ignorance is bliss. If you start automatically spending my money on keywords you suggest without my explicit concent, will you automatically refund my account when I find out that your automatic matching doesn’t convert worth a damn?

To me this seems like a ploy to squeeze more revenue out of unsuspecting advertisers that will just roll over and take it due to the power of your network. Flexing your muscle to strong arm small business into these arrangements because they don’t have much choice in the matter.

Maybe I am overreacting but I just don’t see the point of where Automatic Matching will be of much help. Again, why not just make a suggestion about words you think would be helpful and let ME make the decision? Then again, you can’t temporarily pad revenues for your next earnings announcement. How far is that stock from the 52 week high?

Tags: automatic matching, adwords, google adwords, dan theis, serpzone