I just came across a post from Dan Theis about an email he got from Google about a new feature they will be adding called “Automatic Matching”. In essence, this is Google keeping it’s promise to “Do No Evil” by making sure you spend every last dime in your budget on keywords you never wanted to target in the first place.

They use their almighty algorithm to find terms that are related to the ones you are bidding on that you may have missed and just start showing your ads on them if you have room in your daily budgets to do so. So altruistic of Google to help me by automatically switching on a feature that will automatically spend my money for me. Check out this other shocking revelation from Don @ SERPzone. What would I do without them?

Ok, let me send this question to the Googleplex. Do you really want to help me? Really, do you? Okay, get closer to your screen, cuz I gotta suggestion. . . JUST MAKE A RECOMMENDATION!!!! Why in the world would I want you to start spending my money without my direct consent? If I miss a keyword that works then it is MY FAULT for missing it. You know what. . . ignorance is bliss. If you start automatically spending my money on keywords you suggest without my explicit concent, will you automatically refund my account when I find out that your automatic matching doesn’t convert worth a damn?

To me this seems like a ploy to squeeze more revenue out of unsuspecting advertisers that will just roll over and take it due to the power of your network. Flexing your muscle to strong arm small business into these arrangements because they don’t have much choice in the matter.

Maybe I am overreacting but I just don’t see the point of where Automatic Matching will be of much help. Again, why not just make a suggestion about words you think would be helpful and let ME make the decision? Then again, you can’t temporarily pad revenues for your next earnings announcement. How far is that stock from the 52 week high?

Tags: automatic matching, adwords, google adwords, dan theis, serpzone

In the upcoming days and weeks you are going to hear about Brad Callen’s program called Affiliate Elite. It will revolutionize the way that you research and design your pay per click campaigns with its ability to discover what people are promoting and what keywords they are bidding on.

This will inevitably be a catalyst for everyone wanting to launch their ebooks touting the latest and greatest ways to slay jobs and crush gurus and kill your competition (or just seriously maim them in an Adwords jousting match of some kind.)

It makes me think of the person that I learned PPC from a couple years ago. I bought Perry Marshall’s The Definitive Guide to Google Adwords course because it was recommended by a friend of mine. It’s is one of those Godfather Adwords course that everyone should have in their library especially when many of the techniques people are selling today are just a rehash of what Perry Marshall had already taught.

Perry also heavily discussed the importance of conversion tracking and visitor value. Both topics are suspiciously absent in most of the Adwords courses you see today. He also discusses the art of split testing ads to improve click-through rates and how small changes such as capitalizing the first letter in every word could send your click-throughs and conversions soaring. The butterfly effect of PPC marketing.

So while you are taking a look at Affiliate Elite, don’t forget to brush up on your PPC skills in the meantime and pick up The Definitive Guide To Google Adwords from Perry Marshall. The combination of Adwords training with the ultimate tool, Affiliate Elite, is sure to get you great results.

Later

Tags: Perry Marshall, Affiliate Elite, Perry Marshall Google Adwords, Adwords, PPC, Pay Per Click