Search Engine Optimization should be should be one of the pillars of any online marketing campaign. Positioning yourself at the top of the search engines not only gives you traffic but it also gives you a branding effect as more people see your site.
SEO has always been, for some, too difficult to learn and implement. I can understand that because I waded through a lot of bad information, myself, on the path of learning how to get number 1 rankings for just about anything I wanted.
There are a lot of assumptions that are completely wrong that get passed around like they’re gospel when in reality, no one tests these assumption to see if they are valid! Maybe they heard something in a forum, maybe from a conference call with a PPC expert saying how “hard” SEO is either way they are WRONG!
Test everything!
One gentleman that I have a lot of respect for is an avid tester. If you read his blog, which I suggest that you do, you would get a birds eye view of many of the assumptions he test and subsequently blows out of the water. The person I am referring to is Jon Leger of Instant Article Wizard fame (among others).
He is releasing a report called Search Engine Myths Exposed. While the name of the report is a bit cheesy, the information it contains is hard hitting. Some of the Myth’s he smacks down are:
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
Now I’ve been doing SEO for over 3 years now and have tested lots of stuff in lots of markets. Occasionally I delve into the internet marketing arena to do some testing and the first thing that I tend to do is ignore what the herd is saying and doing. Dan Kennedy said it the best when he mentioned that he looks at what the crowds do and do the exact opposite!
Search Engine Myths Exposed lets you be that contrarian, that lone dissenting voice that will lead you down the less traveled path to the money you are looking to make online.
So go ahead and head on over and sign up to get the free preview chapter. There is no obligation to buy anything. Oh, did I mention that the full report is also free?
Later
Tags: search engine myths exposed, search engine optimization, seo, jon leger
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