One of the things that I hope to eliminate from my vocabulary this year is the whole thing about an “Internet Business”. I first heard Dan Kennedy refer to the internet as simply a marketing channel, which is exactly what it is, a channel.
Too often people get a marketing channel confused with a business type, I was guilty of this as well. Think of the other marketing channels available and add the word ‘business’ to the end such as a TV business or a Radio Business, etc. Sounds silly unless you control the airwaves of course.
Tommy from Planet Bluto put it better when he said that there is no such thing as an internet business and I agree, check out the post here because he explains it a lot better than I can.
Later
Tags: internet business, marketing, planet bluto