Google, Please Don’t Spam My Adwords Account!
I just came across a post from Dan Theis about an email he got from Google about a new feature they will be adding called “Automatic Matching”. In essence, this is Google keeping it’s promise to “Do No Evil” by making sure you spend every last dime in your budget on keywords you never wanted to target in the first place.
They use their almighty algorithm to find terms that are related to the ones you are bidding on that you may have missed and just start showing your ads on them if you have room in your daily budgets to do so. So altruistic of Google to help me by automatically switching on a feature that will automatically spend my money for me. Check out this other shocking revelation from Don @ SERPzone. What would I do without them?
Ok, let me send this question to the Googleplex. Do you really want to help me? Really, do you? Okay, get closer to your screen, cuz I gotta suggestion. . . JUST MAKE A RECOMMENDATION!!!! Why in the world would I want you to start spending my money without my direct consent? If I miss a keyword that works then it is MY FAULT for missing it. You know what. . . ignorance is bliss. If you start automatically spending my money on keywords you suggest without my explicit concent, will you automatically refund my account when I find out that your automatic matching doesn’t convert worth a damn?
To me this seems like a ploy to squeeze more revenue out of unsuspecting advertisers that will just roll over and take it due to the power of your network. Flexing your muscle to strong arm small business into these arrangements because they don’t have much choice in the matter.
Maybe I am overreacting but I just don’t see the point of where Automatic Matching will be of much help. Again, why not just make a suggestion about words you think would be helpful and let ME make the decision? Then again, you can’t temporarily pad revenues for your next earnings announcement. How far is that stock from the 52 week high?
Tags: automatic matching, adwords, google adwords, dan theis, serpzone
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Filed under: Pay Per Click
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I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.