The concept of “moving the free line” is not a concept new to business but it has become an increasingly important one in our interconnected age. So much so that your prospects are becoming accustomed to having marketers give them stuff. It is quickly moving to the point where you need to give something away just to be competitive.

Brad Fallon, of Stompernet, recently did a video explaining what it meats to “move the free line” in your business. It may seem counterintuitive that you have to give something away in order to make money but take a few minutes to check it out for yourself. Once you’ve watched it, think of ways that you can give away as much stuff as is rational to give so that you can inflate your sales funnel with new prospects.

If you don’t have a very good sales funnel, then work on that first so that you have a good process to send people to begin with.

Tags: moving the free line, brad fallon, sales funnel, back end products

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